Because of that experience (and because he has a lot in common with TBS' current slogan), Arnett did an excellent job explaining the “brand-inspired entertainment” he creates and produces. TBS executives must’ve thought so, too, because the Time Warner-owned cable television channel recently inked a deal with DumbDumb for a half-dozen digital shorts.
The industry-exclusive agreement initially calls for DumbDumb to “produce up to six short-form comedy videos, each featuring a sponsor’s brand inegration and the DumbDumb stable of comedic stars” (which includes famous individuals like Sarah Silverman, Jason Bateman, David Koechner, Amy Poehler, Will Forte, and more).
DumbDumb, Will Arnett and Jason Bateman's new branded content production house, launched its first online video campaign in conjunction with IAC's Electus yesterday, a series of videos for Orbit gum. With the launch, Bateman says Du... Read Post
Will Arnett and Jason Bateman’s advertising and digital production company DumbDumb is behind the online talk show for Denny’s restaurants as well as campaigns for Orbit and Old Navy. They will produce up to six short-form comedy vi... Read Post
Will Arnett and Jason Bateman unveiled the first digital short from their production company DumbDumb and Ben Silverman’s Electus on Thursday, as part of Internet Week New York. “The Prom Date,” starring Arnett, Bateman, Rachael Har... Read Post