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Marketing and an open mind – The undeniable link.
When it comes to marketing, how often do you question what you believe? Black hat – White hat I was prompted to write about this, when I read a very interesting blog comment earlier today. It really made me think. Here’s the gist of it. The commenter stated that in his opinion, all SEO could [...]
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Paid Links: A Black Hat/White Hat Discussion
Those expecting a knock-down, drag-out brawl at the "Black Hat/White Hat" session at SES Chicago may have left a bit disappointed. It looked like the sparks could fly, with Dave Naylor, director of search marketing at Bronco, and To... Read Post
Why You Should Avoid Black Hat SEO Link Schemes At All Costs
Anybody with a serious interest in the practice of search engine optimization knows by now that there are proper (white hat) and improper (black hat) ways to optimize a Website for search engines like Google. Yet the line the betwee... Read Post
SES SJ: Social Media: White Hat Vs. Black Hat
Black hat techniques have long been criticized in search marketing. Some claim that these black hat practices have quietly been practiced in social media for years. Others claim that black hat and white hat are meaningless terms al... Read Post