Even though the market is saturating and gaining subscribers is becoming difficult, there are still ways to grow and DirecTV is perfectly capable of capitalizing on those.
The performance is commendable given that the U.S. pay-TV market is highly saturated. However, if we compare DirecTV’s subscriber performance in 2012 against 2011, we note that there was a substantial decline.
While DirecTV has maintained its service quality, the market is getting increasingly competitive and saturated, thus making it harder for the pay-TV companies to add subscribers.
We expect DirecTV to continue to gain net subscribers, even though the pace might slow down as the market becomes more saturated and rivals improve their offerings.
While other operators have lost thousands of subscribers over the past few years in a saturated pay-TV market, DirecTV has managed to grow its subscriber base. DirecTV's competitive advantage stems from the exclusive programming of ...