Toyota boss Akio Toyoda has spoken before of plans for more excitement in the brand's future models, as part of the new TNGA (Toyota New Global Architecture) corporate strategy. Now, the head of Toyota’s California CALTY design studio, Kevin Hunter has added his two cents to the promise. Speaking at a conference in the US last week, Hunter said: “In the past, let’s face it, we had boring design.
Toyota has announced a new vehicle development strategy aimed at reducing development periods, and lowering costs by as much as 30 per cent. Named ‘Toyota New Global Architecture’, or TNGA, the programme will see multiple models dev... Read Post
It's not easy to look dignified as someone pours a bucket of ice and water over your head, but Toyota president Akio Toyoda manages better than most. Toyoda's dunking is all in the name of the globally-recognized 'Ice Bucket Challen... Read Post