Summary: Within the next five years, face-to-face communication may be the customer service exception, not the rule.
A total of 1,700 CEOs from across the globe were asked to describe how they currently engage with customers and then detail how they see their companies engaging customers in the next three to five years.
Right now, the face-to-face sales force rules by a healthy margin.
Nearly 90% of CEOs cite customer engagement as their primary initiative in the next five years. When it comes to improving the customer experience, who in your organization should be stepping up? Read Post
Marketing Situation: Recently, a client for whom we were developing Customer Engagement strategies asked for help in identifying the reasons for low customer satisfaction scores.... Read Post