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There has long been a widely held (and incorrect) belief that social media is a B2C sandbox. ’Stay out B2B marketers, this social thing has nothing to do with you.’ Of course, there have been countless studies that have documented B2B marketers successes in driving results in social. In its place now are new myths, chalked-full [...]
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B2B Fortune 100 Companies Prove Effective in Social Media Marketing Who ever said only B2C brands get to be popular on social networks? The two companies sitting atop the Social Effectiveness Index just happen to be B2B brands Honey... Read Post

Fewer B2B companies devote full-time staff toward or engage outside help for social media marketing than B2C companies, according to a recent study by digital marketing firm White Horse. Four in 10... Read Post

Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C The results of “B2B...... Read Post