There is no denying the impact that social media has had on the news industry. Particularly, news distribution. People online, now more than ever, are reading, monitoring, and most importantly sharing news on their mobile phones, with their Facebook and Twitter accounts, and with countless other social media digital tools.
As social media impacts on almost all of our media consumption there are huge opportunities for media companies in targeting “recommenders” – those who tip off friends about particular content. But there are a few things they must c... Read Post
Universal McCann has released a new report on the impact of social media (such as blogs, social networks, online video) on the media landscape. It surveyed 17,000 Internet users worldwide in March 2008. The report found that social.... Read Post