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You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people. You’re employees are your number one asset, however the [...]
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I just finished reading Certain to Win. It’s about the warfare strategy of John Boyd, as applied to business. In war, you build your team and dismantle the enemy. In business, you build your team, delight the customer, and incidenta... Read Post

7. You’re much more likely to build a lasting business, and build it more easily6. When your customers trust you, they come back again and again5. It’s much easier to build joint-venture relationships that can exponentially grow you... Read Post

Looking for great ROI? Investing the time to connect and build relationships with your customers yields affordable business growth. A business is nothing without customers. And yet small business owners – consumed with the pressing ... Read Post