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Dear [insert business name], what’s your promise?

You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people. You’re employees are your number one asset, however the [...]
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Cultivate Customer Connections and Grow Your Business

Business & Finance : The Curious Capitalist (2 years ago)

Looking for great ROI? Investing the time to connect and build relationships with your customers yields affordable business growth. A business is nothing without customers. And yet small business owners – consumed with the pressing ... Read Post

Women in Business Q&A: Dr. Emily Cole, Co-Founder, Liquid Light

Business & Finance : Huffington Post: Business Blog (9 hours ago)

Dr. Emily Cole is Liquid Light's co-founder and Chief Science Officer. She co-leads development of its first commercial process for the production of ethylene glycol from CO2. Prior to joining the company in 2009, she worked in the ... Read Post

Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More

Marketing / Online Marketing : PR 2.0 (8 hours ago)

There was a time when social media anything represented a promise to a brighter future of customer engagement. These new human-powered networks were going to bring us closer to people. And, these platforms were also going to help bu... Read Post

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