There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have a definite value, but when I present in that way, I often feel during my [...]
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It looks like everyone's getting into the analytics game. We have Facebook Insights, Pinterest analytics, and now, even Twitter analytics. This is great for a Social Media Marketer because one of the toughest parts of our job is sho... Read Post
No matter how much thought you put into your social media strategy, the real world can always interfere. Robert Reimann spent more than a week hashing out a plan to boost sales and engagement on the Facebook page for his bike tour b... Read Post
What is the value of a Facebook “Friend?” What is the value of a Facebook “Like?” What is the value of a Twitter “Follower?” How do you calculate the ROI? What is the value of a fan engagement? How do you quantify time spent on your... Read Post