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The image: JCPenney is charging into the debate over gay rights — again — with a Father's Day ad featuring a same-sex couple laughing and playing with their children. (See the full ad below.) The spread is an apparent response to a boycott launched by the group One Million Moms, which is closely associated with the conservative American Family Association. In February, the group tried to steer customers away from JCPenney after the retailer started running ads featuring talk-show host Ellen DeGeneres, who is openly gay.
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After JC Penney hired Ellen DeGeneres as a spokeswoman, and then defended her against the Million Mom Mob, we didn’t think we could love them any more. But now the chain retailer has included a pair of real-life gay dads and their c... Read Post

In what appears to be a direct response to the failed boycott campaign of anti-gay group One Million Moms, JCPenney yesterday unveiled a new Father's Day ad featuring a same-sex couple playing with their children. According to the c... Read Post

In May, JCPenney launched its Fathers' Day advertising campaign, part of which was based around ads featuring the above image of a gay couple and their button-cute kids. The anti-gay right freaked out, as its wont to do, and JCPenne... Read Post