Google today announced that AdWords advertisers will be able to run campaigns in the AdMob network of more than 300,000 mobile apps — a move that could turn out to be lucrative for both mobile app publishers and Google.
In a blog post announcing the integration (Google sent me an early copy), the company says that AdMob campaigns will be added to the regular AdWords dashboard.
When Google bought AdMob last year for $750 million, many were impressed as the search giant was able to outbid Apple in the fight for the mobile ad network. AdMob seemed like the perfect compliment to Google's ad platform. But the ... Read Post
When Google bought mobile ad network AdMob for $750 million in 2009, the company was clearly trying to capitalize on the growing mobile advertising market. Mobile advertising, both on apps and the mobile web, is a natural extension ... Read Post