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I WILL WRECK YOU: Rugby Inspired Beer Vending Machine Only Dispenses Beer After A Hard Hit

This is a Salta brand beer vending machine modded by creative agency Ogilvy to only dispense a beer if it gets hit hard enough from the side (as gauged by the light-up meter on the front). The concept was that rugby fans would be more inclined to buy the beer if there was a...physical aspect involved. Me? I'm cool just asking the bartender for a freshie. The machine took a tour of bars in northern Argentina, where it allegedly increased beer sales by 25% from people wanting to beat on the thing.
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