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Spy Vs. Spy: Search Marketing Competitive Analysis #SESTO
SES Toronto was full of great content from the keynote from Avinash Kaushik where he took local companies to task with their search visibility and user experience to breakout sessions like the content marketing optimization panel I presented on and this one: Spy vs. Spy: Competitive Analysis. There’s a plethora of tools available online to [...]
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Avinash Kaushik on Storytelling & Web Analytics
The opening keynote presentation at SES Hong Kong featured none other than Avinash Kaushik, co-Founder of Market Motive Inc and the Analytics Evangelist for Google. In this video interview, Avinash talks about the value of communica... Read Post
Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO
Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from his presentation on optimization across multiple chann... Read Post
Business Optimization in a Digital Age – #SESSF Opening Keynote Avinash Kaushik
When Avinash Kaushik (@avinash) is providing the opening keynote you know that you’re in for a treat. SES San Francisco was no exception. Even with a few minor technical issues, Avinash rolled with the punches and jumped right int... Read Post