Facebook announced on Wednesday that it would allow advertisers to bid on highly targeted ads. The surprising thing isn't that the social network is making a major change in its ad sales strategy, but that it isn’t already doing what rivals Google, Yahoo and AOL have done for years.
The new program, called Facebook Exchange, offers a real-time auction for ads aimed at users who, through their online behavior, have shown an interest in a particular product.
Facebook today is taking another step ahead in its ad targeting strategy, which serves users advertising based on their location and online purchasing and browsing histories. The social network is launching partner categories: some ... Read Post
On Wednesday, Facebook announced it would begin testing a new advertising mechanism using a technology called "real time bidding," which allows advertisers to place bids on ad space for specific groups of users at specific times. Read Post