Our Online Marketing Agency has long been an advocate of taking a customer-centric approach to creating and optimizing content and for customers. It is only natural that companies should be taking that same approach with their employees. I had the pleasure of attending a session at BlogWorld which featured authors Jamie Notter (@jamienotter) and Maddie [...]
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Customers lie because they secretly hope that you'll sell them something. Customers are human, which means that they sometimes bend the truth. Here are the most common lies that customers tell and how to use them to your sales advan... Read Post
The final day of SES New York wrapped up with a series of the top rated sessions from other SES conferences. One of those sessions was a presentation on “Content & Customer Optimization” by my boss TopRank Online Marketing CEO Lee O... Read Post
Skyword has announced closing $6.7 million in growth financing for its content marketing solutions. This Boston-based startup provides agencies, brands, media, and retail customers with a platform to publish content and tools to dis... Read Post