The boss of General Motors’ European divisions admits the premium pricing strategy for Opel and Vauxhall has backfired. Opel/Vauxhall CEO Karl-Friedrich Stracke told industry journal Automotive News Europe both brands would phase out their upmarket pricing structure in the near … Continue reading ?
General Motors CEO Dan Akerson says GM is building towards a major strategic realignment of its marques in Europe, with a focus on Chevrolet and Opel. Akerson told Automotive News the “confusing” overlap between Chevrolet and Opel i... Read Post
The boss of General Motors’ European operations has outlined a 10-point plan for turning around Opel and Vauxhall and returning them to profitability as quickly as possible. Opel/Vauxhall CEO Karl-Friedrich Stracke today announced t... Read Post