Discover a new way to find and share stories you'll love… Learn about Reading Desk

Post Profile

Opel to ditch premium price strategy

2 years agoVehicles / Cars : Car Advice

The boss of General Motors’ European divisions admits the premium pricing strategy for Opel and Vauxhall has backfired. Opel/Vauxhall CEO Karl-Friedrich Stracke told industry journal Automotive News Europe both brands would phase out their upmarket pricing structure in the near … Continue reading ?
read more


Copyright © 2011 Regator, LLC