Post Profile






Opel to ditch premium price strategy

3 years agoVehicles / Cars : Car Advice

The boss of General Motors’ European divisions admits the premium pricing strategy for Opel and Vauxhall has backfired. Opel/Vauxhall CEO Karl-Friedrich Stracke told industry journal Automotive News Europe both brands would phase out their upmarket pricing structure in the near … Continue reading ?
read more

share
See more about: General Motors

Related Posts


GM Keeps Shuffling Management Deck

Vehicles / Cars : Auto Observer (4 years ago)

General Motors installed a new executive to head European operations and shuffled the deck of its vehicle development management ranks this week. In Europe, GM appointed Karl-Friedrich Stracke (left) as CEO of its Opel/Vauxhall unit...

Opel boss steps down as GM loses patience with Europe

Vehicles / Cars : Car Advice (3 years ago)

The president of General Motors Europe and CEO of Opel and Vauxhall has stepped down from his position to focus on “special assignments” within the company. Karl-Friedrich Stracke, 56, has been replaced by GM vice chairman Steve Gir...

Opel plots 10-point plan to return to profitability

Vehicles / Cars : Car Advice (3 years ago)

The boss of General Motors’ European operations has outlined a 10-point plan for turning around Opel and Vauxhall and returning them to profitability as quickly as possible. Opel/Vauxhall CEO Karl-Friedrich Stracke today announced t...

GM boss Dan Akerson “concerned” by European brand strategy

Vehicles / Cars : Car Advice (last year)

General Motors CEO Dan Akerson says GM is building towards a major strategic realignment of its marques in Europe, with a focus on Chevrolet and Opel. Akerson told Automotive News the “confusing” overlap between Chevrolet and Opel i...

General Motors Europe Boss To Retire

Vehicles / Cars : Auto Observer (3 years ago)

General Motors Co. announced today that Nick Reilly, president of GM Europe, will retire in March 2012. Reilly, a 37-year GM veteran, will be succeeded by Karl Stracke, currently CEO of the company?s Opel/Vauxhall operations. Strack...

Comments



Copyright © 2015 Regator, LLC