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Opel to ditch premium price strategy

2 years agoVehicles / Cars : Car Advice

The boss of General Motors’ European divisions admits the premium pricing strategy for Opel and Vauxhall has backfired. Opel/Vauxhall CEO Karl-Friedrich Stracke told industry journal Automotive News Europe both brands would phase out their upmarket pricing structure in the near … Continue reading ?
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Opel plots 10-point plan to return to profitability

Vehicles / Cars : Car Advice (2 years ago)

The boss of General Motors’ European operations has outlined a 10-point plan for turning around Opel and Vauxhall and returning them to profitability as quickly as possible. Opel/Vauxhall CEO Karl-Friedrich Stracke today announced t... Read Post

GM boss Dan Akerson “concerned” by European brand strategy

Vehicles / Cars : Car Advice (9 months ago)

General Motors CEO Dan Akerson says GM is building towards a major strategic realignment of its marques in Europe, with a focus on Chevrolet and Opel. Akerson told Automotive News the “confusing” overlap between Chevrolet and Opel i... Read Post

General Motors Europe Boss To Retire

Vehicles / Cars : Auto Observer (3 years ago)

General Motors Co. announced today that Nick Reilly, president of GM Europe, will retire in March 2012. Reilly, a 37-year GM veteran, will be succeeded by Karl Stracke, currently CEO of the company?s Opel/Vauxhall operations. Strack... Read Post


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