The boss of General Motors’ European divisions admits the premium pricing strategy for Opel and Vauxhall has backfired. Opel/Vauxhall CEO Karl-Friedrich Stracke told industry journal Automotive News Europe both brands would phase out their upmarket pricing structure in the near … Continue reading ?
The president of General Motors Europe and CEO of Opel and Vauxhall has stepped down from his position to focus on “special assignments” within the company. Karl-Friedrich Stracke, 56, has been replaced by GM vice chairman Steve Gir... Read Post
The boss of General Motors’ European operations has outlined a 10-point plan for turning around Opel and Vauxhall and returning them to profitability as quickly as possible. Opel/Vauxhall CEO Karl-Friedrich Stracke today announced t... Read Post