Should pharmaceutical companies appoint employees as Wikipedia "spokespeople" to perform all edits to Wikipedia articles on behalf of the company? That is the opinion of Bertalan Meskó, MD, founder and managing director of Webicina.com, who invited pharmaceutical companies to "to employ a Wikipedia editor if you want to make sure only evidence-based information is included in entries about your own products" (find his letter here).
Rich Meyer initiated quite a controversy on his World of DTC Marketing blog when he posted a "guest" article by an anonymous "Senior Director for a top pharmaceutical company" who explained why he won't be attending ExL Pharma's Dig... Read Post
The most visible and most accessed example of crowd-sourced “creative commons” information is Wikipedia where “wikipedians” – i.e., people who write and edit the pages for Wikipedia – create drug information pages such as the one ab... Read Post
My friend, Dr. Bertalan Meskó (@Berci) writes (here):Dear Pharma Companies,The place of Wikipedia in the dissemination of medical information online is indisputable now. If you want your customers to access information about your pr... Read Post