Travel reservation site Orbitz says it has data showing that customers who use Apple computers to book their hotel rooms have a tendency to go for pricier rooms, so Orbitz has just gone ahead and decided that when Mac users visit Orbitz, they will see more expensive options first. "We had the intuition, and we [...]
read more
Travel site Orbitz has confirmed that it uses predictive analytics to show Mac users different and more expensive hotels in search results than Windows users might see. It’s still not clear how widespread the practice is, nor what i... Read Post
Travelers who use Orbitz may want to pay attention to what computer they’re on when it comes time to book a vacation. The Wall Street Journal reported that the online travel agency has been experimenting with showing Mac users highe... Read Post
It appears as if Apple users' willingness to shell out a little more cash for a premium experience doesn't stop at computers. Orbitz's data-crunching has found that Mac users also spend about $20 more a night on hotels than do Windo... Read Post