Burger King (BKW) might still be home of the Whopper, but it's far from ruling the burger industry these days.
The fast-food restaurant ranks third among the hamburger giants: Last year, Wendy's (WEN) unseated the chain for the No. 2 spot, and it has never been in range of McDonald's (MCD), the undisputed leader, according to consulting firm Technomic.
But Burger King's new status as a public company could give the place to "Have it your way" a fresh start, and energize its recent efforts.
Goodbye, Burger King. Hello, Burger Queen. Wendy’s is about to overtake Burger King as the No. 2 fast food chain in US sales, according to a new report from market research firm Technomic. If that doesn’t sound momentous to you, con... Read Post
Two weeks after Wendy’s bumped Burger King out of the No. 2 spot among hamburger chains, the King has unveiled a new menu, new marketing and a new look. But is it too late? As I wrote about on TIME Business last week, fast food rest... Read Post
NEW YORK — Wendy’s has dethroned Burger King as the country’s second biggest hamburger chain. Wendy’s edged out Burger King in U.S. sales volume for the first time last year since Wendy’s was founded in 1969, according to a report b... Read Post