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What keeps you bonded to a free-to-play game? People tend to burn out on freemium games quite quickly, which, by the way, is one of the reasons Zynga and other free-to-play game developers push their content out the door at a rate that makes the bakery conveyer belt incident in “I Love Lucy” look tame. If you’re a fan of freemium, though, then you no doubt have some old favorites that keep you coming back.
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Casual game mega-publisher Zynga has just released a new arcade hack ‘n’ slash game called Battlestone. You’ll get to swipe your way to victory, fighting off hordes of enemies in single player mode, while squaring up against others ... Read Post

Citigroup analyst Neil Doshi this morning picked up coverage of social gaming company Zynga with a Buy rating and $12 price target. “Zynga is the leading developer of Social Games and has built strong moats around its business: 292 ... Read Post

Zynga makes money by selling virtual goods to a handful of people playing its games. How exactly does the process work? The social gaming company, whether for competitive or other reasons, has tried mightily to keep things obscure. Read Post