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Over the past ten years, publishers have continued to monetize their sites with banners and pre-roll ads, and advertisers have continued to pump billions into these formats, in spite of tanking performance and near- universal disdain. While click-through rates on display ads started out at around 9% in 2000, they now hover around 0.2% - which means 99.8% of banner ads are completely ignored.
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Video ad network ScanScout, which provides pre-roll and overlay advertising formats to monetize online videos, is rolling out a video advertising format for HTML5-compatible devices. ScanScout joins a number of video startups who ha... Read Post

Strong demand for U.S. display advertising, especially video and banner ads, is helping pump up projections for the overall online advertising market, which is now set to grow by 20 percent this year to $31.3 billion, according to r... Read Post

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Five months ago, I published an article on TechCrunch that provided the first framework for the emerging Native Advertising mar... Read Post