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Google Launches Analytics For Mobile Apps [Updates]

App developers wondering how people use their apps now have access to a toolset similar to that which Google offers to web developers. The new tool, which is simply named Mobile App Analytics, is now in beta.
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Google Makes Mobile App Analytics More Flexible With New Tag Manager, Services SDK

Technology : TechCrunch (8 months ago)

After demoing it at Google I/O earlier this year, Google Analytics today launched its Tag Manager for Mobile Apps and Google Analytics Services SDK for Android and iOS. These tools, Google says, will make it easier for app developer... Read Post

Optimizely launches platform for testing and tweaking your native iOS apps

Technology : The Next Web Blog (5 hours ago)

Optimizely, a website optimization platform, has launched a beta of its iOS testing tools, which allow technical and non-technical users to optimize native apps for Apple devices. The mobile A/B app testing platform allows developer... Read Post

Google Analytics Now Lets You Track Web And App Data In A Single View

Technology : TechCrunch (3 hours ago)

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have multiple digital touchpoints for their ... Read Post

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