App developers wondering how people use their apps now have access to a toolset similar to that which Google offers to web developers. The new tool, which is simply named Mobile App Analytics, is now in beta.
After demoing it at Google I/O earlier this year, Google Analytics today launched its Tag Manager for Mobile Apps and Google Analytics Services SDK for Android and iOS. These tools, Google says, will make it easier for app developer... Read Post
Optimizely, a website optimization platform, has launched a beta of its iOS testing tools, which allow technical and non-technical users to optimize native apps for Apple devices. The mobile A/B app testing platform allows developer... Read Post