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Google Launches Analytics For Mobile Apps [Updates]

App developers wondering how people use their apps now have access to a toolset similar to that which Google offers to web developers. The new tool, which is simply named Mobile App Analytics, is now in beta.
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App Annie’s updated analytics tool offers publishers access to an API, hourly rankings, and more

Technology : The Next Web Blog (last year)

Mobile app analytics service App Annie unveiled a new tool today that it says will help publishers better monitor how well their apps are performing. With this enhanced offering, apps can... Keep reading ? Read Post

Google Makes Mobile App Analytics More Flexible With New Tag Manager, Services SDK

Technology : TechCrunch (last year)

After demoing it at Google I/O earlier this year, Google Analytics today launched its Tag Manager for Mobile Apps and Google Analytics Services SDK for Android and iOS. These tools, Google says, will make it easier for app developer... Read Post

Google now offers targeted mobile app install ads in Search and YouTube, deep linking for installed apps

Technology : The Next Web Blog (2 days ago)

Google today rolled out new Google Search and YouTube ad offerings globally: developers and advertisers can now promote their app via the two sites. The company will suggest keywords that are already effectively resulting in downloa... Read Post


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