When the creators of The Amazing Spider-Man needed to devise an equation called a "decay rate algorithm" for the movie, they asked physicists for help.
Now you can ask a physicist your nagging questions about the inner workings of the cosmos. This twice-monthly column will, at very least, allow you to sound smart at cocktail parties. More » Read Post
Want to know what will be the next box office smash? It might be as easy as solving an equation. Japanese physicists have developed a mathematical model they say can predict a film's success based on its advertising budget and word-... Read Post