A recent Analytics event left me pondering if this great technology will be wasted on some firms. This three part series looks at who will/won't benefit from analytics, social media and other technology.
Clearly, one group of companies will get tremendous value out of analytic technologies. These firms are more nimble, more cosmopolitan and, most importantly, able to change (at scale, too). This concludes this 3-part series. Read Post
Analytics firm comScore released new data today showing that U.S. mobile social media audiences increased 37%, and more than half of social mobile audiences read a post from an organization, brand or event on their mobile device. Wh... Read Post