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Many Internet marketing focused agencies are trying to figure out the best way to position their brand for optimal exposure while adequately communicating what they do. Currently, the agency marketplace is rather fragmented regarding semantic brand recognition. Some of the phrases used to brand agencies and describe services include inbound marketing, earned media, demand generation, social media marketing, search engine optimization, content marketing and Internet optimization.
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You're a senior executive at an inbound marketing agency or "interactive agency". You've been at this long enough to have a nice business going with several new clients each month from your own inbound marketing or referrals from ha... Read Post

Three years ago Paul Roetzer, from inbound marketing agency PR 20/20, wrote a great post on The Dawn of the Inbound Marketing Agency. What's happened in the ensuing years and how have those trends shaped the inbound marketing agency... Read Post

Brand surveys are largely silly exercise in ad agencies stroking current clients, while trying to drum up business from non-clients. Nevertheless, this Interbrand 2009 study of brands is worth a look, if only because of the bizarre ... Read Post