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No opportunity is too small for a cash-strapped agency desperate for revenue. On Wednesday the Metropolitan Transportation Authority announced it would begin selling advertising space on the front of MetroCards. The cards, launched in 1994, have become the ubiquitous symbol of the city's subway. And although the MTA has for years sold ad space on the back of the cards used by 8.
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After years of toying with the notion of the "smart card," the MTA now says it plans to replace MetroCards with a sensor-card system in three to four years. The agency's spokesman said, "It's time for MetroCard to be replaced, which... Read Post

from Trish Mayo's flickr As the Metropolitan Transportation Authority considers far-reaching service cuts that could eliminate free Metrocards for students and nix entire subway lines, the MTA's chairman unveiled a series of agency-... Read Post

Don't toss that spent MetroCard — someday it might be be a collector's item, depending on the success of the city's new revenue-boosting scheme. On Wednesday the MTA announced plans to start selling ad space on the front of MetroCar... Read Post