Franchise industry advocates, franchise company executives, and business publications, both online and offline, have been engaged in some serious target marketing as of late. The focus of this seemingly industry-wide lead-generation effort is on the thousands upon thousands of our military men and women who are returning from two wars.
As you’ll see, this isn’t the first time that franchising as an industry has done this.
Yahoo! News reports that Franchise Business Review, a national franchise market research firm, has published the Veterans and Franchising 2011, the first known survey on veteran franchisees, particularly on their satisfaction rating... Read Post
Daytona Beach News-Journal Online:The 7-Eleven Inc. convenience store company is discounting its franchise fee for the first time in a new program for qualified retired military veterans.Qualified veterans who become first-time 7-El... Read Post
Tampa Bay Online: An index that tracks publicly traded companies engaged in business format franchising has recovered the losses it recorded earlier in 2009.The Rosenberg Center Franchise 50 Index had climbed 11.1 percent by the en... Read Post