McGruff the Crime Dog celebrated 25 years in 2005.
Don't ask me why, but growing, up PSAs and TV commercials were a huge part of my world. Perhaps that's how I ended up in the advertising/public relations industry. In prior posts, we've talked about NBC's One To Grow On campaign, Reading is Fundamental or RIF, and the famous, "I learned it by watching you, Dad" anti-drug PSAs.
A man who used to play McGruff the Crime Dog didn’t “Take a bite out of crime,” crime took a bite out of him. John R. Morales was arrested in 2011 in Galveston, TX after a drug-sniffing dog (narc!) detected pot when he was pulled ov... Read Post
A DOJ public relations campaign using a cartoon character and actors sent out to schools and public events as McGruff The Crime Dog took a bad turn when one of the actors who portrayed this crime fighting dog turned out to be a majo... Read Post