Microsoft tapped former Clinton advisor and PR maven Mark Penn last week to lead a “SWAT team” focused on bolstering Microsoft’s consumer initiatives. The first target? Bing, Microsoft’s search engine.
According to Microsoft, Penn will lead a “cross-functional team focused on consumer initiatives and will draw on his experience in strategic development, branding and positioning to develop and deliver breakthrough ideas that meet consumers’ changing and dynamic needs”.
Microsoft this morning announced that it has appointed experienced communications strategist Mark J. Penn, CEO of public relations firm Burson-Marsteller and a published author, as Corporate VP, Strategic and Special... Read Post
Mark Penn, the spin king/pollster who worked with Bill Clinton during Monica-Gate and advised Hillary Clinton her 2008 presidential campaign, is now taking on Microsoft where he will head up "special projects" and focus on the consu... Read Post