Global digital ad spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. In 2013, GroupM analysts expect an additional 16 percent increase in spend.
Just after Facebook hit 500 million users last month, some analysts increased their 2010 forecasts for spending on social media advertising. U.S. advertising is expected to increase 20% over last year to $1.68 billion, up from Decem... Read Post
Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a revised forecast by eMarketer. Its last forecast in May projected about 11 percent growth to $25.1 billion. The market r... Read Post