Global digital ad spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. In 2013, GroupM analysts expect an additional 16 percent increase in spend.
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Just after Facebook hit 500 million users last month, some analysts increased their 2010 forecasts for spending on social media advertising. U.S. advertising is expected to increase 20% over last year to $1.68 billion, up from Decem... Read Post
Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a revised forecast by eMarketer. Its last forecast in May projected about 11 percent growth to $25.1 billion. The market r... Read Post
Worldwide IT spending growth is expected to grow 3.7 percent in 2012, a slowdown from the 6.9 percent growth in 2011, according to a new forecast from Gartner. The research firm lowered its 2012 forecast from its previous estimate o... Read Post