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A Charming, Stop-Motion Rebranding Of A TV Channel

7TV is the fastest growing television channel in Russia. Like many of its American counterparts, it’s an empire built on the lucrative genre known as “lifestyle” programming--think Russia’s answer to Anthony Bourdain and Design Star. Hoping to broaden its appeal to younger audiences, the network underwent a major rebranding this year, changing its name from Semyorka (“Seven” in Russian) to the far more hip-sounding 7TV.
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