Faced with a deluge of data emanating from traditional news outlets, advertising and our social media networks, we must constantly sift through this mountain of data and evaluate which information is the most accurate, important and relevant to our lives.
Currently a huge proportion of Facebook's theoretical value depends on its solving its ad revenue problem. Can the social network show that socially driven advertising is superior to traditional ad methods? And more important, can i... Read Post
Some recent stories about social networking companies and third-party data suppliers highlight a key challenge currently facing social media: advertising measurement. Companies that best address this challenge by pairing the new med... Read Post