In my notes from Apple's Mac unveiling in 1984, I wrote that the company clearly thought differently than the other PC vendors at the time. Little did I know that this “Think Different” theme would eventually become a major marketing campaign for Apple as it worked to set itself apart from the rest of the PC vendors.
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When Apple unveiled the iPad in 2010, I immediately fell in love with its impressive battery life, and couldn’t wait until they day when the same longevity would come to my Mac. With the upcoming release of OS X Mavericks and the la... Read Post
Sometimes it seems as if blogging has become a little passé. But some websites are clearly trying to make it even easier for regular people to share their thoughts and input with other people. Jotpress certainly... Read Post
While everyone remembers the I’m a Mac/I’m a PC ads, and the 1984 Super Bowl ad has become legendary, I was always struck at the genius of Apple‘s Think Different campaign. Below you can find a version of the company’s “Here’s To th... Read Post