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GM Fires Marketing Chief For Soccer Deal, Then Signs It

One day after  GM’s  Chief Marketing Executive Joel Ewanick was fired for failing ” to meet the expectations that the company has for its employees,” one day after it was leaked like from a fire hose that there were shady going ons between Ewanick and the Manchester United soccer club, GM signed a seven year contract [...]
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Global Marketing Chief Joel Ewanick leaves GM

Vehicles / Automotive Industry News : Autoblog (10 months ago)

General Motors Global Marketing Chief Joel Ewanick is no longer with the company. A press release issued by GM states that Ewanick had "elected to resign immediately," while a report by Automotive News claims he was dismissed, with ... Read Post

Fired Ewanick’s Soccer Deal Backfires: Manchester United Fans Boycott Chevy

Vehicles / Automotive Industry News : The Truth About Cars (10 months ago)

Devotees of the Manchester United soccer club call for a boycott of the products made by the club’s sponsors. This famously includes Chevrolet. Last Monday, GM signed a seven year contract with Manchester United. A day before, GM’s ... Read Post

Did $600 Million Man U Soccer Jerseys Get A GM Executive Fired? [Inside 8 Mile]

Vehicles / Cars : Jalopnik (10 months ago)

Yesterday, General Motors fired its chief marketing officer, Joel Ewanick, saying he failed to live up to the company's "expectations." Those expectations seem to be related to GM's recent deal to sponsor Manchester United, the worl... Read Post


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