Here's one of the more compelling YouTube montage ads we've seen. Target and Deutsch LA string together clips of college applicants' reactions to the news they’ve been accepted. It's a simple concept illustrated well with powerful, heart-warming moments. As the copy pretty well sums up: "Every kid deserves this moment. Great schools can get them here." The collegiate focus works well for Target, and not just because the retailer is known for its abundant stock of school supplies and dorm decor.
“We live in capitalism. Its power seems inescapable. So did the divine right of kings,” said Ursula K. Le Guin in her acceptance speech for the Medal for Distinguished Contribution to American Letters at the 65th annual National Boo... Read Post
No one is going to accept a college applicant who writes like a dream about a topic no other applicant thought of if the kid's test scores, GPA, and course profile aren't competitive. Read Post