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Here's one of the more compelling YouTube montage ads we've seen. Target and Deutsch LA string together clips of college applicants' reactions to the news they’ve been accepted. It's a simple concept illustrated well with powerful, heart-warming moments. As the copy pretty well sums up: "Every kid deserves this moment. Great schools can get them here." The collegiate focus works well for Target, and not just because the retailer is known for its abundant stock of school supplies and dorm decor.
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Admissions decisions for the college class of 2016 were recently released and acceptance rates dropped even more. In 1991, the acceptance rate for the University of Pennsylvania was 47 percent and this year it is down to just 12.3 p... Read Post

No one is going to accept a college applicant who writes like a dream about a topic no other applicant thought of if the kid's test scores, GPA, and course profile aren't competitive. Read Post

Seeking maximum political gain from the string of controversies swirling around the White House, Republicans are on the attack against Democratic lawmakers who accepted donations from the union that represents Internal Revenue Servi... Read Post