Here's one of the more compelling YouTube montage ads we've seen. Target and Deutsch LA string together clips of college applicants' reactions to the news they’ve been accepted. It's a simple concept illustrated well with powerful, heart-warming moments. As the copy pretty well sums up: "Every kid deserves this moment. Great schools can get them here." The collegiate focus works well for Target, and not just because the retailer is known for its abundant stock of school supplies and dorm decor.
In the toughest college admission season on record, acceptance rates plummeted at many schools, including the Ivy League. Kristina Dell explores some of the arbitrary and whimsical reasons that applicants were rejected. For high-sch... Read Post
No one is going to accept a college applicant who writes like a dream about a topic no other applicant thought of if the kid's test scores, GPA, and course profile aren't competitive. Read Post