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Jeremy Lin: Rockets' Marketing Icon Riding Wave of Momentum

Jeremy Lin became a marketing icon in New York last season when he led the Knicks on a magnificent run during the regular season. Now, after signing as a restricted free agent with the Houston Rockets this summer, Lin is posting videos online about his offseason in Houston. Nobody knows the wave of momentum Lin is riding more than Lin. That's why it isn't surprising the Harvard graduate is making the most of his popularity and cult following.
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