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Jeremy Lin: Rockets' Marketing Icon Riding Wave of Momentum

Jeremy Lin became a marketing icon in New York last season when he led the Knicks on a magnificent run during the regular season. Now, after signing as a restricted free agent with the Houston Rockets this summer, Lin is posting videos online about his offseason in Houston. Nobody knows the wave of momentum Lin is riding more than Lin. That's why it isn't surprising the Harvard graduate is making the most of his popularity and cult following.
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Rockets officially sign Jeremy Lin

Basketball / NBA : InsideHoops.com (2 years ago)

Houston Rockets General Manager Daryl Morey announced today that the team has signed guard Jeremy Lin after the New York Knicks chose not to match Houston’s offer sheet for the restricted free agent. Under the terms of the NBA’s Col... Read Post

Jeremy Lin: Claims That PG Deceived New York Knicks' Management Are Absurd

Basketball / NBA : Bleacher Report - NBA (2 years ago)

Jeremy Lin did not deceive James Dolan and the New York Knicks. By now, you of course know the story. Jeremy Lin, international sensation and restricted free agent, signed an offer sheet with the Houston Rockets. Not just any offer ... Read Post

Microscope Is off Jeremy Lin, so Why Is His Game Suffering?

Basketball / NBA : Bleacher Report - NBA (2 years ago)

When the New York Knicks allowed restricted free agent Jeremy Lin to sign with the Houston Rockets, many expected the spotlight to shift to Houston (via ESPN New York). In an unexpected turn of events, however, the Rockets acquired ... Read Post


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