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I was recently invited to speak at a TEDx event. I spoke on the subject of fan experience. Here it is… enjoy! Find out more at www.thefanexperience.co.uk. Author Biography Leena Sowambur is an established expert in digital music business. She has two music business degrees and ten years in digital marketing and PR. Leena has held roles within Sony, award winning digital marketing agency Outside Line and the pioneering music dotcom Peoplesound where her clients included Universal, EMI and Warner.
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How important is the fan experience? Very - especially if you want to grow your fan base. On Music Think Tank, Leena Sowambur tells a story about the band, Take That, and how a fan forum took a dramatic turn.... Read Post

When people go to concerts, they are expecting an experience. As a musician, you should try to make listening to your music an experience. There are various ways to experience music - offline and online. On Music Think Tank, Leena S... Read Post

Where The Music Industry Thinks Out Loud Simon Tam : How to Get Into SXSW Tom Dennehy : Forget Your Business Model. What is Your Vision? Leena Sowambur: My TEDx Talk - The Fan Experience Read Post