Saatchi London has created a wondrously futuristic-looking animated video for the new Toyota GT86. In the ad, we see a man who is resigned to his mundane, slightly 1984-ish life in a society where "feeling" is a capital offense. But once he lays his eyes on the GT86, fear of persecution is no longer an issue. And once he gets behind the wheel, there's no stopping him.
Sort of like Jim Carrey in The Truman Show, our digitized man, stuck in a fake existence, breaks free into the real world to experience full on thrill of true human exhilaration only a Toyota GT86 can deliver.
The Toyota GT86 was launched in 2012, along with its Subaru BRZ and Scion FR-S siblings. Although the GT86 was only sold in Europe, both the BRZ and the FR-S arrived in the United States for the 2013 model year. All three sports car... Read Post
This is the Scion FR-S/Subaru BRZ/Toyota GT86 rally car, and it’s amazing. It will make its debut in WRC competition at the ADAC Rallye Deutschland, August 21-24. Built by Toyota Motorsport GmbH (TMG), the new GT86 CS-R3 rally car i... Read Post