Saatchi London has created a wondrously futuristic-looking animated video for the new Toyota GT86. In the ad, we see a man who is resigned to his mundane, slightly 1984-ish life in a society where "feeling" is a capital offense. But once he lays his eyes on the GT86, fear of persecution is no longer an issue. And once he gets behind the wheel, there's no stopping him.
Sort of like Jim Carrey in The Truman Show, our digitized man, stuck in a fake existence, breaks free into the real world to experience full on thrill of true human exhilaration only a Toyota GT86 can deliver.
--> In October 2013, Toyota announced that the convertible version for the GT86 and the Scion FR-S was put on indefinite hold, because apparently such a car has no place in Toyota’s plans in the near future. This decision was pretty... Read Post
Saatchi & Saatchi in New York takes a drive on the creepy side in a regional campaign for Toyota that debuts during coverage of the London Olympics under the theme, "Good Move." A 90-second spot for the Corolla opens in an early-a.m... Read Post
Value investor Seth Klarman, the founder of Boston-based hedge fund Baupost Group, thinks this market looks like the 1998 Jim Carrey movie "The Truman Show." In the film, Carrey's Truman Burbank lives a peaceful suburban life, but h... Read Post