Saatchi London has created a wondrously futuristic-looking animated video for the new Toyota GT86. In the ad, we see a man who is resigned to his mundane, slightly 1984-ish life in a society where "feeling" is a capital offense. But once he lays his eyes on the GT86, fear of persecution is no longer an issue. And once he gets behind the wheel, there's no stopping him.
Sort of like Jim Carrey in The Truman Show, our digitized man, stuck in a fake existence, breaks free into the real world to experience full on thrill of true human exhilaration only a Toyota GT86 can deliver.
Posted on 03.6.2013 15:00 by Simona Yesterday, at the 2013 Geneva Motor Show, Toyota unveiled the open-top version of its new GT86 sports car. Of course, everyone expects to see this version put into production very soon. What now l... Read Post
Badillo Nazca Saatchi & Saatchi's "Letter" ad for Toyota Puerto Rico, in which a letter passes among all the previous owners of a used car, is a neat way to show how long Toyotas last. It's also one instance where the Kiss Me Deadly... Read Post