Summary: Most people think of branding as it applies to the private sector. But what about space agencies, like NASA and the European Space Agency? Unlike businesses, space agencies don't have to worry about selling ordinary products and services. Their challenges are different, but they still need to employ branding strategies. At stake for them is public opinion -- and being able to make a case for their budgets in difficult economic times.
Aboard the International Space Station, Expedition 26 Commander Scott Kelly of NASA and Flight Engineers Cady Coleman of NASA and Paolo Nespoli of the European Space Agency offered Christmas and New Year’s greetings to all people on... Read Post
With the demise of its Space Shuttle program, NASA is turning to Richard Branson’s Virgin Galactic, as well as other private companies, to send bring engineers, scientists, and equipment to space. The US space agency has signed two-... Read Post