As mobile publishers and advertisers struggle to know more about the users who are seeing their ads, a Y Combinator-backed startup called Mth Sense is offering a new approach to the problem — it looks at consumers' app usage data to create a profile of their demographics and interests.
This is an area that's attracting investor dollars. Perhaps most notably, both Sequoia Capital and Kleiner Perkins Caufield & Byers invested in a startup called Drawbridge, which connects user data on mobile and desktop devices.
Mobile advertising startup Metaresolver is launching today, and like a number of other companies emerging in recent months, it's tackling what its founders see as the big problem holding back mobile ads — accurate audience targeting... Read Post
Facebook is launching a new type of mobile advertising that targets consumers based on the apps they use, pushing the limits of how companies track what people do on their phones. The social network is tracking the apps that people ... Read Post