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This morning at their Fifth Ave. store, UNIQLO officially unveiled their latest line of tennis apparel inspired, modeled, and created for pro tennis star, Novak Djokovic. Launching in the United States on August 27 (the same day as the start of… UNIQLO Novak Djokovic Performance Tennis Wear Collection is a post by Jeff Carvalho on Selectism.
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Uniqlo, the Japanese fashion powerhouse, is hell-bent on expanding in the U.S. The retailer's CEO has publicly said he wants to get to a staggering $50 billion in sales by 2020. Back in May, Uniqlo hired tennis superstar Novak Djoko... Read Post

Who's going to dress the world's best tennis player? Yesterday, Novak Djokovic cut ties with his apparel sponsor the retro-cool Sergio Tacchini. The cash-strapped Italian designer couldn't afford to pay him and failed to manufacture... Read Post

I arrived at the corner of 53rd and Fifth Avenue at 9:46 a.m. today, 14 minutes before I expected to meet Novak Djokovic at Uniqlo. This was a mistake. I am not used to meeting athletes at retail stores. You do not arrive a mere 14 ... Read Post