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One Of Facebook's Biggest Advertisers Describes The Stupidest Thing His Clients Do

Simon Mansell, CEO of TBG Digital, is one of Facebook's biggest ad buyers. He handles dozens of clients and hundreds of millions of dollars in paid media on the social network. So he knows what works and what doesn't in terms of advertising on Facebook. He's also known for his refreshingly blunt talk about the ad business. At Business Insider's Social Media ROI in New York today, he said that the biggest mistake clients make on Facebook is the mindless pursuit of Likes.
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