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CEOs Should Do Customer Service

Rupert Murdoch causes a stir by directly helping a disgruntled customer via Twitter. Should business owners follow suit? Rupert Murdoch is no stranger to the media, but in a recent change of pace for the media boss, the coverage was actually positive. What did the Australian-born billionaire do to distract the press from its usual interest in the dubious legality of reporting techniques at his British newspapers and his controversial political views? Something very simple: He helped out a disgruntled Wall Street Journal customer via Twitter.
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