Google on its AdWords Agency Blog is advising that 29% of shoppers are planning to purchase smartphones this holiday season (from a Google/Ipsos study in October). The necessary fallout: new owners of smartphones and tablets will play with their toys, looking for apps. Google Trends observed that in the week after Christmas 2011, searches for [...]
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For travelers who received a new tablet or smartphone over the holidays, it's time to begin finding and downloading apps that will be of use on the road. In addition to a few basics such as Google maps for driving directions; Gas Bu... Read Post
This holiday season, tablet owners are more likely to feel indulgent and generous than consumers who don’t own tablets, according to a survey commissioned by zmags. The study reports that 87%... Read Post
Google announced today that marketers and advertisers promoting iOS applications can now monitor conversions - meaning app downloads - using Google's AdWords. The news follows Google's earlier move this April to offer a similar trac... Read Post