In yesterday’s Odds and Ends, we posted a new clip from Crispin Porter + Bogusky’s Swedish branch for Sony Xperia that basically gave select Skyfall viewers in Stockholm a nice surprise in their soda (see below). Well, the campaign drew the almighty “MEH” as you see above from Max Lenderman, whose LinkedIn still bills him as director of OuterActive, CP+B’s experiential marketing practice.
Yesterday we told you Crispin Porter + Bogusky was converting tweets mentioning Kraft Mac & Cheese into commercials that would air within 24 hours. Currently, there are four commercials on the brand's Facebook page. Read Post
-CP+B’s Gothenburg office surprised Stockholm moviegoers anxious to see Skyfall with a “soda stunt” for Sony Xperia (above). -Santa Monica agency RPA hired former Saatchi & Saatchi/JWT art director Albert Ocampo as its first-ever br... Read Post
About a year ago, former Treasury secretary Larry Summers gave his famous speech at the IMF about "secular stagnation." The basic idea behind secular stagnation is that the economy in its current condition is unable to create enough... Read Post