In yesterday’s Odds and Ends, we posted a new clip from Crispin Porter + Bogusky’s Swedish branch for Sony Xperia that basically gave select Skyfall viewers in Stockholm a nice surprise in their soda (see below). Well, the campaign drew the almighty “MEH” as you see above from Max Lenderman, whose LinkedIn still bills him as director of OuterActive, CP+B’s experiential marketing practice.
Stepping outside the box, Old Navy has selected Crispin Porter & Bogusky to drive advertising creative for its $200 million marketing account. Previously, creative duties for Old Navy were handled by boutique agency Chandelier Creat... Read Post
-CP+B’s Gothenburg office surprised Stockholm moviegoers anxious to see Skyfall with a “soda stunt” for Sony Xperia (above). -Santa Monica agency RPA hired former Saatchi & Saatchi/JWT art director Albert Ocampo as its first-ever br... Read Post
Crispin, Porter + Bogusky is acquiring Swedish digital shop Daddy. "Over the past couple of years, not having overseas capabilities has dinged us with potential clients," says Co-Chairman Alex Bogusky in The Wall Street Journal. CP+... Read Post