The Most Interesting Man in the World is a man of few words—except when he's recording his outgoing voicemail message. Then, he (or perhaps a parrot who sounds just like him) sets up elaborate automated prompts to direct his friends and fans to the most interesting information he can provide. Dos Equis has put up a mural of the Most Interesting Man on the side of Diablo's Cantina in Las Vegas.
When someone tells me that they’re introducing “trigger messaging” to their product, well, it’s not the most thrilling start to a conversation. But hey, mention automated FaceTime calls from One Direction, and suddenly I’m on-board.... Read Post
I'm not saying there is a case for copyright infringement here. But I do say a little creative license has been given. Clearly, Dos Equis' "The Most Interesting Man in the World" campaign sparked something which led W+K to create... Read Post