It always strikes me as a little misguided to hear marketers talk about their “audience.”
First of all, unless you are a performer or an orator, the people to whom you are hawking your wares are not an audience except in a metaphorical sense.
Second of all, that metaphorical sense itself betrays a misunderstanding of how marketing [...]
There is a war going on right now across the United States. We don’t hear much about it unless you follow people like Thomas Hawk or Carlos Miller, both of whom write about this subject a lot; but the war that is being waged is betw... Read Post
A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter. This... Read Post
Community and audience are often used interchangeably when talking about the marketing of indie films. People can be both a community member and an audience member but these are different constructs and I want to look at how to best... Read Post