It always strikes me as a little misguided to hear marketers talk about their “audience.”
First of all, unless you are a performer or an orator, the people to whom you are hawking your wares are not an audience except in a metaphorical sense.
Second of all, that metaphorical sense itself betrays a misunderstanding of how marketing [...]
When away from the Valley Vortex ™, building sustainable and efficient communities is hard. I am in violent agreement with Paul Kedrosky when he recently argued that the first failure of smaller innovation markets is a misguided at... Read Post
There is a war going on right now across the United States. We don’t hear much about it unless you follow people like Thomas Hawk or Carlos Miller, both of whom write about this subject a lot; but the war that is being waged is betw... Read Post
Community and audience are often used interchangeably when talking about the marketing of indie films. People can be both a community member and an audience member but these are different constructs and I want to look at how to best... Read Post