It always strikes me as a little misguided to hear marketers talk about their “audience.”
First of all, unless you are a performer or an orator, the people to whom you are hawking your wares are not an audience except in a metaphorical sense.
Second of all, that metaphorical sense itself betrays a misunderstanding of how marketing [...]
There is a war going on right now across the United States. We don’t hear much about it unless you follow people like Thomas Hawk or Carlos Miller, both of whom write about this subject a lot; but the war that is being waged is betw... Read Post
"When we showed Boyhood here last year, lots of people said 'wonderful movie, but it'll never make a dime,’ " said Ethan Hawke at this year's Sundance Film Festival. "I think audiences want to see a lot of stuff if they can have acc... Read Post
Community and audience are often used interchangeably when talking about the marketing of indie films. People can be both a community member and an audience member but these are different constructs and I want to look at how to best... Read Post