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How Word of Mouth Marketing and Earned Media are Changing Advertising
By Dana Oshiro, Senior Manager of Analysis and Publishing Strategy, inPowered, Inc. On Monday Nov. 5th more than 90 of my fellow NetShelter colleagues opened their LinkedIn profiles to switch their employer status to inPowered, Inc. It was a ceremony to mark the beginning of the first day of the rest of our lives as inPowered employees. The question we [...]
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AdSense for earned media: Netshelter becomes inPowered, adds self-management, expands beyond tech sites
A few months after the release of its inPowered Stories feature designed to help influential bloggers earn money, Netshelter, a tech-focused advertising network, has decided to rebrand itself and is... Keep reading ? Read Post
Media Landscape Outlook is Social and Immersive Content
By Dana Oshiro, Senior Manager of Analysis and Publishing Strategy, NetShelter Technology Media Edelman’s EVP of Global Strategy Steve Rubel assesses the media landscape in the recent Clip Report. Rubel looks at two distinct audienc... Read Post
What’s a Converged Media Workflow? Altimeter’s Jeremiah Owyang Lays it Out
By Dana Oshiro, Senior Manager of Analysis and Publishing Strategy, NetShelter Technology Media When we say that marketers should approach paid, owned, and earned media with a converged media workflow, what do we actually mean? In a... Read Post