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How Word of Mouth Marketing and Earned Media are Changing Advertising

By Dana Oshiro, Senior Manager of Analysis and Publishing Strategy, inPowered, Inc. On Monday Nov. 5th  more than 90 of my fellow NetShelter colleagues opened their LinkedIn profiles to switch their employer status to inPowered, Inc. It was a ceremony to mark the beginning of the first day of the rest of our lives as inPowered employees. The question we [...]
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Learn How McDonald’s is making moves in mobile

Business & Finance : Venture Beat (last week)

Sponsored Post: The Mobile Media Summit Chicago will bring together the biggest names in advertising and marketing to discuss how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. Read Post

Media Landscape Outlook is Social and Immersive Content

Business & Finance / Marketing : The Best of Word of Mouth Marketing (2 years ago)

By Dana Oshiro, Senior Manager of Analysis and Publishing Strategy, NetShelter Technology Media Edelman’s EVP of Global Strategy Steve Rubel assesses the media landscape in the recent Clip Report. Rubel looks at two distinct audienc... Read Post

What’s a Converged Media Workflow? Altimeter’s Jeremiah Owyang Lays it Out

Business & Finance / Marketing : The Best of Word of Mouth Marketing (2 years ago)

By Dana Oshiro, Senior Manager of Analysis and Publishing Strategy, NetShelter Technology Media When we say that marketers should approach paid, owned, and earned media with a converged media workflow, what do we actually mean? In a... Read Post


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