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Why isn’t marketing’s version of storytelling working?

Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Earlier this week — I made the point that [Read more...] You might also like
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Weekend Favs July Twenty Six

Business & Finance / Marketing : Duct Tape Marketing (2 days ago)

Weekend Favs July Twenty Six written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during ... Read Post

Work, Community and Happiness.

Business & Finance / Marketing : Brains On Fire (3 years ago)

I say it all the time, we are all in marketing grad school. And since all our work in this imaginary university of mine is collaborative, I have to share this with you. Maybe you’ve seen it. Read it. Twice. Study it. Let’s talk abou... Read Post

Study shows mobile social users are more active and engaged

Business & Finance / Marketing : Marketing Pilgrim (5 days ago)

64% of online adults use a desktop or laptop to access social media at least once a week. That’s a nice number. A lot nicer than the 45% who use a smartphone or the 25% who use a tablet. But when talking about social media marketing... Read Post

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