Discover a new way to find and share stories you'll love… Learn about Reading Desk

Post Profile



Why isn’t marketing’s version of storytelling working?

Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Earlier this week — I made the point that [Read more...] You might also like
read more

share

Global Content Marketing – Book Review

Marketing / Online Marketing : Online Marketing Blog (21 hours ago)

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that ... Read Post

Karate, Empty Hand [?? · ??]

Martial Arts / Karate : Isshin Ryu Karate Bunjutsu (16 hours ago)

Caveat: this post is my interpretation of readings and studies therefore errors and omissions are mine and mine alone. It is highly recommended one fact check the data for clarity. My effort here is self-clarity toward a fuller unde... Read Post

Storytelling, storytelling, and more storytelling

Business & Finance / Marketing : Drew's Marketing Minute (2 months ago)

Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that s... Read Post


Copyright © 2011 Regator, LLC