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Why isn’t marketing’s version of storytelling working?

Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Earlier this week — I made the point that [Read more...] You might also like
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How Georgia red clay stills works for a strong Civil War connection

History / US History : A House Divided (6 hours ago)

In Sunday’s Washington Post, one of the twice-yearly “Civil War 150” special editions is included in both the paper and electronic versions. The front page has an extraordinary studio photograph that invokes the high cost of the war... Read Post

Work, Community and Happiness.

Business & Finance / Marketing : Brains On Fire (3 years ago)

I say it all the time, we are all in marketing grad school. And since all our work in this imaginary university of mine is collaborative, I have to share this with you. Maybe you’ve seen it. Read it. Twice. Study it. Let’s talk abou... Read Post

An Animatronic Version of Rocket Raccoon [Video]

Technology : Geeks are Sexy (9 hours ago)

I’m not sure what the little guy is saying, but it seems like he’s talking back after being asked some questions. Please keep that thing away from me! [Via IO9] Read Post

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