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Why isn’t marketing’s version of storytelling working?

Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Earlier this week — I made the point that [Read more...] You might also like
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The Elder Storytelling Place: A Gold Mine of Insights into the Older Mind

Business & Finance / Marketing : Ageless Marketing (7 years ago)

A friend and former creative director at Young and Rubicam, now working independently and specializing in second half markets, called me the other day to get my thoughts on a campaign he's working on for a nonprofit org that has a..... Read Post

Work, Community and Happiness.

Business & Finance / Marketing : Brains On Fire (3 years ago)

I say it all the time, we are all in marketing grad school. And since all our work in this imaginary university of mine is collaborative, I have to share this with you. Maybe you’ve seen it. Read it. Twice. Study it. Let’s talk abou... Read Post

Storytelling, storytelling, and more storytelling

Business & Finance / Marketing : Drew's Marketing Minute (last month)

Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that s... Read Post


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