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Why isn’t marketing’s version of storytelling working?
Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Earlier this week — I made the point that [Read more...] You might also like
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A marketing book you must buy
I just finished reading the book, "Duct Tape Marketing" by John Jantsch and it is one of the top 3 marketing books I have ever read. If you are in business, you NEED to buy this book and study it.To your business success!Peter Geish... Read Post
The Elder Storytelling Place: A Gold Mine of Insights into the Older Mind
A friend and former creative director at Young and Rubicam, now working independently and specializing in second half markets, called me the other day to get my thoughts on a campaign he's working on for a nonprofit org that has a..... Read Post
Work, Community and Happiness.
I say it all the time, we are all in marketing grad school. And since all our work in this imaginary university of mine is collaborative, I have to share this with you. Maybe you’ve seen it. Read it. Twice. Study it. Let’s talk abou... Read Post