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Why isn’t marketing’s version of storytelling working?

Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Earlier this week — I made the point that [Read more...] You might also like
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Relationship Mining on Twitter Shows How Being Dumped Hurts More than Dumping

Technology : Technology Review Editors' Blog (12 hours ago)

The first data mining study of romantic relationships on Twitter reveals that social networks undergo the equivalent of earthquakes after break ups. Read Post

Work, Community and Happiness.

Business & Finance / Marketing : Brains On Fire (3 years ago)

I say it all the time, we are all in marketing grad school. And since all our work in this imaginary university of mine is collaborative, I have to share this with you. Maybe you’ve seen it. Read it. Twice. Study it. Let’s talk abou... Read Post

50 Shades of Pay: Shade 6 – Working Capital Optimization Using Spend Analysis and Payment Clocks

Business & Finance : Spend Matters (21 hours ago)

Categories: Procurement Financials, Spend Analysis Tags: Plus, Process and Best Practices In the last installment of our 50 Shades series, we discussed the importance and value of mining the transactions that disburse cash to suppli... Read Post

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