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Why isn’t marketing’s version of storytelling working?

Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Earlier this week — I made the point that [Read more...] You might also like
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A marketing book you must buy

Business & Finance / Marketing : Marketing Strategies Blog (6 years ago)

I just finished reading the book, "Duct Tape Marketing" by John Jantsch and it is one of the top 3 marketing books I have ever read. If you are in business, you NEED to buy this book and study it.To your business success!Peter Geish... Read Post

Aldiko Book Reader for Android gains access to public library books, support for PDFs, new UI

Technology : Download Squad (4 years ago)

Aldiko is probably the best-known and most used e-book reading app for Android that isn't Kindle, Kobo, or Nook. The free Aldiko Book Reader has just received a major update, taking it to version 2.0. The most notable new feature is... Read Post

Work, Community and Happiness.

Business & Finance / Marketing : Brains On Fire (3 years ago)

I say it all the time, we are all in marketing grad school. And since all our work in this imaginary university of mine is collaborative, I have to share this with you. Maybe you’ve seen it. Read it. Twice. Study it. Let’s talk abou... Read Post

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