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What motivates donors? Two new studies say.

A new study from Charity Dynamics and NTEN - the Nonprofit Donor Engagement Benchmark Study - as well as the hot off the presses Donor Perspectives Study from Blackbaud come to the same conclusions this week. The findings aren’t surprising but are certainly worth remembering as we go into fundraising season. Namely (quoting from the respective reports): 1. Nonprofits that establish themselves as a donor’s top charity—the organization to which an individual feels most connected—are more likely to receive greater support from them in terms of cash contributions, volunteering, event participation and issue advocacy.
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